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Expanded text ads are optimized for the screen sizes of the most popular smartphones. They feature two headlines, each with 30 characters, and one long 80-character description line. It’s a lot more space for you to highlight your products and services.

As you make the transition from standard text ads to expanded text ads, there are a couple of things to keep in mind.
+ Test multiple versions of expanded text ads,
+ Remember lessons learned from standard text ads,
+ Focus your ad tests on your headlines,
+ Leave your standard ads running.

Take Advantage


When taking advantage of expanded text ads, you’ll want to follow these guidelines:
+ Create ad text that appeals to users across devices,
+ Use your character limits, and
+ Focus on your headlines

Writind

As you adjust to the new mechanics of expanded text ads, there are certain things to consider when writing your ad copy itself.
Namely, you want to show value to a user without coming across as pushy. But how can you do that?
+ Rethink your entire ad creative,
+ Craft messaging that focuses on user needs and benefits, and
+ Avoid generic sales language in your ads.
» Tanpa Label » Set Up Your Remarketing Tags

Set Up Your Remarketing Tags

How to Set Up Your Remarketing Tags - Google Best Practices:
Learn how to set up your remarketing tags on the Google Display Network. In this video, we'll cover three types of remarketing tags you can use and how to add it across your entire desktop and mobile sites. Find out more at http://g.co/GoogleBP.

Check out the full video series:
Display Remarketing Best Practices: https://goo.gl/YIjMtr
How to Set Up Your Remarketing Tags: https://goo.gl/s9fySe
Creating Effective Remarketing Lists: https://goo.gl/69VjY8
Setting Remarketing Bids and Ad Formats: https://goo.gl/0UKj4J
Optimize Your Remarketing Campaign Settings: https://goo.gl/wFDghB
Grow Your Remarketing Volume: https://goo.gl/GgUswh

Want more? Get the full guide and checklist here: https://goo.gl/AZvOsX

Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/4kq9Xp

Ready to get started with Remarketing on the Google Display Network (GDN)? Go here: https://goo.gl/FndNYm

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Setup

A well-written ad is only one component of the ad unit that competes in the auction. There are several steps you can take to give your expanded text ads the best possible chance at success. Three things that can make your ads more appealing: ad extensions, keyword insertion and ad customizers

Test and Optimizeation

Well-written ad creative starts out as great only in theory. It’s up to your actual performance to see what users respond to.
It’s important to establish a robust testing and optimization process.
Do that through three key steps:
+ Test and iterate your ad creative,
+ Focus your testing efforts on high-value campaigns, and
+ Evaluate your ad rotation settings.
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