How to Set Up Strong Remarketing Lists in Search - Google Best Practices for AdWords:
Learn how to create strong remarketing lists in search. In this video, we'll go over the following three key segments and how to set up these strong remarketing lists in search:
1) All Site Visitors
2) Cart Abandoners
3) Past Converters
Check out the full video series:
Remarketing List for Search Ads (https://goo.gl/75qWEm)
How to Set Up Your Remarketing Tags (https://goo.gl/mYtpYP)
How to Set Up Strong Remarketing Lists in Search (https://goo.gl/BH4kAA)
How to Adjust Your Remarketing Bids and Grow Volume (https://goo.gl/nGTioy)
Want more? Get the checklist here: https://goo.gl/5WluRA
Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/xoaccr
Ready to set up your Remarketing Lists for Search Ads (RLSA)? Sign in to your AdWords account: https://goo.gl/fbRJch
---------------TRANSCRIPT------------------
00:08
Hello world, welcome to our ongoing series on Remarketing Lists for Search Ads, or RLSA. My name is Tran Ngo and I'm a product marketing manager here at Google focused focused on AdWords Best Practices.
00:19
Today we're going to be covering three most common RLSA lists and how to and how to set up strong remarketing lists in search. As you can see on the screen from left to right we move from the broadest, the most targeted lists based on how far they have
gone down the customer path through your site. We have the all site visitors, the cart abandoners, and lastly they pass converters.
00:42
All site visitors will give you the simplest starting point for any RLSA campaign. This list includes anyone who's visited your site.
You're going to want to increase your engagement with these visitors. This list is easy to build and quite effective. It also typically has the largest reach of any list. First, start your focus on you all site visitors list and from there on out you can apply the list to
each of your campaigns and then apply a remarketing bid adjustment.
1:08
The latter two lists are nice to haves for an advanced remarketing list strategies. Shopping cart abandoners are people who added products to a shopping cart but didn't complete the purchase. You're going to want to bring them back to complete the purchase.
01:21
Lastly, we have the recent converters which are people who recently converted on your site. This list offers a lot of customer lifetime value and will be great to upsell or cross-sell your other services and products. Since cart abandoners and pass converters have gone further than your customer journey funnel they tend to skew higher conversion rates and you'll likely benefit form higher bid adjustments than what you apply to the all site visitors.
01:45
Thanks for watching this video and make sure you tune into the rest of our Remarketing Lists for Search Ads series.
1) All Site Visitors
2) Cart Abandoners
3) Past Converters
Check out the full video series:
Remarketing List for Search Ads (https://goo.gl/75qWEm)
How to Set Up Your Remarketing Tags (https://goo.gl/mYtpYP)
How to Set Up Strong Remarketing Lists in Search (https://goo.gl/BH4kAA)
How to Adjust Your Remarketing Bids and Grow Volume (https://goo.gl/nGTioy)
Want more? Get the checklist here: https://goo.gl/5WluRA
Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/xoaccr
Ready to set up your Remarketing Lists for Search Ads (RLSA)? Sign in to your AdWords account: https://goo.gl/fbRJch
---------------TRANSCRIPT------------------
00:08
Hello world, welcome to our ongoing series on Remarketing Lists for Search Ads, or RLSA. My name is Tran Ngo and I'm a product marketing manager here at Google focused focused on AdWords Best Practices.
00:19
Today we're going to be covering three most common RLSA lists and how to and how to set up strong remarketing lists in search. As you can see on the screen from left to right we move from the broadest, the most targeted lists based on how far they have
gone down the customer path through your site. We have the all site visitors, the cart abandoners, and lastly they pass converters.
00:42
All site visitors will give you the simplest starting point for any RLSA campaign. This list includes anyone who's visited your site.
You're going to want to increase your engagement with these visitors. This list is easy to build and quite effective. It also typically has the largest reach of any list. First, start your focus on you all site visitors list and from there on out you can apply the list to
each of your campaigns and then apply a remarketing bid adjustment.
1:08
The latter two lists are nice to haves for an advanced remarketing list strategies. Shopping cart abandoners are people who added products to a shopping cart but didn't complete the purchase. You're going to want to bring them back to complete the purchase.
01:21
Lastly, we have the recent converters which are people who recently converted on your site. This list offers a lot of customer lifetime value and will be great to upsell or cross-sell your other services and products. Since cart abandoners and pass converters have gone further than your customer journey funnel they tend to skew higher conversion rates and you'll likely benefit form higher bid adjustments than what you apply to the all site visitors.
01:45
Thanks for watching this video and make sure you tune into the rest of our Remarketing Lists for Search Ads series.
