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Expanded text ads are optimized for the screen sizes of the most popular smartphones. They feature two headlines, each with 30 characters, and one long 80-character description line. It’s a lot more space for you to highlight your products and services.

As you make the transition from standard text ads to expanded text ads, there are a couple of things to keep in mind.
+ Test multiple versions of expanded text ads,
+ Remember lessons learned from standard text ads,
+ Focus your ad tests on your headlines,
+ Leave your standard ads running.

Take Advantage


When taking advantage of expanded text ads, you’ll want to follow these guidelines:
+ Create ad text that appeals to users across devices,
+ Use your character limits, and
+ Focus on your headlines

Writind

As you adjust to the new mechanics of expanded text ads, there are certain things to consider when writing your ad copy itself.
Namely, you want to show value to a user without coming across as pushy. But how can you do that?
+ Rethink your entire ad creative,
+ Craft messaging that focuses on user needs and benefits, and
+ Avoid generic sales language in your ads.
» Tanpa Label » Remarketing

Remarketing

Remarketing Lists for Search Ads - Google Best Practices for AdWords:
Check out the full video series:
Remarketing List for Search Ads (https://goo.gl/75qWEm)
How to Set Up Your Remarketing Tags (https://goo.gl/mYtpYP) 
How to Set Up Strong Remarketing Lists in Search (https://goo.gl/BH4kAA)
How to Adjust Your Remarketing Bids and Grow Volume (https://goo.gl/nGTioy)

Want more? Get the checklist here: https://goo.gl/5WluRA 

Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/xoaccr 

Ready to set up your Remarketing Lists for Search Ads (RLSA)? Sign in to your AdWords account: https://goo.gl/fbRJch

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Setup

A well-written ad is only one component of the ad unit that competes in the auction. There are several steps you can take to give your expanded text ads the best possible chance at success. Three things that can make your ads more appealing: ad extensions, keyword insertion and ad customizers

Test and Optimizeation

Well-written ad creative starts out as great only in theory. It’s up to your actual performance to see what users respond to.
It’s important to establish a robust testing and optimization process.
Do that through three key steps:
+ Test and iterate your ad creative,
+ Focus your testing efforts on high-value campaigns, and
+ Evaluate your ad rotation settings.
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